Theory is a New York-based fashion brand founded in 1997 by Andrew Rosen and Elie Tahari. Known for its minimalist and contemporary designs, Theory specializes in high-quality, versatile pieces that blend style with functionality. The brand initially gained recognition for its innovative use of stretch fabrics in women’s pants, creating a new standard in comfort and fit. Over time, Theory expanded to include men’s and women’s ready-to-wear collections, accessories, and outerwear. With an emphasis on clean lines, neutral palettes, and timeless silhouettes, Theory has established itself as a go-to brand for modern, sophisticated essentials.
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