James Charles

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The Public's Verdict

James Charles

James Charles, a trailblazing American YouTuber and makeup artist, rose to fame with his beauty tutorials. Born in 1999, he started his channel while working as a local makeup artist. A viral tweet showcasing his senior portrait makeup landed him the spotlight. In a groundbreaking move, CoverGirl named him their first male brand ambassador in 2016. Charles’ infectious personality and makeup skills have garnered him over 23 million subscribers. He’s a major influencer and entrepreneur, even launching his own makeup line called “James Charles.”


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