GameStop Corp., headquartered in Grapevine, Texas, is a renowned retailer specializing in video games, consumer electronics, and gaming merchandise. Established in 1984 as Babbage’s, the company rebranded in 1999 to become GameStop. It operates thousands of stores globally, primarily in shopping malls, and offers new and pre-owned video gaming consoles, accessories, and video game titles.
GameStop gained significant attention in 2021 due to its central role in a major stock market event, where a surge in its stock price was driven by retail investors coordinating through social media platforms like Reddit. This event led to increased public interest in the company and highlighted the impact of retail investors on the stock market.
In recent years, GameStop has been undergoing a transformation, focusing on e-commerce and digital growth to adapt to changing market trends. The company has made strategic moves, including partnerships and leadership changes, to revitalize its business model and improve its financial performance.