Diesel is an Italian fashion brand founded in 1978 by Renzo Rosso. Initially focused on denim, Diesel quickly gained a reputation for its high-quality jeans with innovative washes and treatments. The brand expanded to offer a full range of apparel, accessories, and footwear for men, women, and children. Known for its edgy and rebellious aesthetic, Diesel embodies a youthful and adventurous spirit, often using provocative advertising campaigns to reinforce its image. With lines like Diesel Black Gold for premium fashion and Diesel Kid for children, the brand has become a global leader in casual fashion and lifestyle products.
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