Rolex

Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as Wilsdorf and Davis in London, England in 1905 by Hans Wilsdorf and Alfred Davis, the company moved its base of operations to Geneva in 1919 to escape wartime taxes levied on luxury imports and exports. Renowned for its precision and quality, Rolex was the first watchmaker to earn chronometer certification for a wristwatch. The brand is synonymous with its iconic Oyster Perpetual models, and has a longstanding history of innovation in watchmaking, including creating the first waterproof wristwatch known as the “Oyster” in 1926. Rolex watches are recognized worldwide for their durability, prestige, and performance, often associated with adventure, success, and luxury.